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Sustainability – Eco-friendly Email Campaigns
In a world where consumers are becoming increasingly conscious of the environmental impact of their choices, businesses are also starting to pay attention. Sustainability is no longer just a buzzword; it’s a pressing requirement that can significantly influence a brand’s perception.
An important point is that digital processes also have a carbon footprint. According to a peer-reviewed report, the Information and Communications Technology (ICT) industry produces over 2% of global CO2 emissions, a figure similar to the aviation industry. That might seem like a small number, but with the increasing rate of digitalization, it’s set to rise unless we take action.
You might ask, what does this have to do with email marketing? Well, email marketing servers also contribute to these emissions. While this footprint is not as visible as physical waste, it’s still a significant part of a business’s total environmental impact.
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